About
Highly innovative Product Designer specializing in AI-driven solutions and user experience strategy, with a proven track record of transforming complex problems into intuitive, high-impact products. Expert in leveraging data-driven insights and advanced prototyping to deliver measurable results, including significant increases in conversions and user confidence. Adept at leading 0-1 product development, optimizing user journeys, and building robust design systems in fast-paced, collaborative environments.
Work
Parsnip.ai
|Product Designer
New York, NY, US
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Summary
Leading 0-1 product development for an AI-driven knowledge engine, focusing on generative AI to enhance content creation and organizational efficiency.
Highlights
Architected a 0-1 AI-driven knowledge engine and human-in-the-loop workflows, leveraging Generative AI to streamline complex content generation and organizational efficiency.
Shipped 4 foundational features and high-leverage AI operations, significantly improving workflow efficiency and knowledge organization.
Redesigned Parsnip's core user journey, transforming static content into a scalable, personalized, AI-driven system that maps individual learner's "theory of mind" and skill gaps.
PLUS - Personalized Learning Squared
|Product Designer
Pittsburgh, PA, US
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Summary
Designed AI-powered features for tutor workflows on a web application, integrating data analysis and user insights to shape strategic product roadmaps.
Highlights
Designed AI-powered features for tutor workflows on the PLUS web app by synthesizing 2000+ rows of data and insights from 10+ user interviews, utilizing AI-assisted data analysis.
Leveraged v0.dev to build high-fidelity prototypes, evaluating model behaviors to ensure features were intuitive, technically feasible, and aligned with user needs.
Shaped the 0-1 product roadmap by translating user research into strategic next steps, brainstorming new AI product features to drive innovation.
PicoCTF | MHCI Capstone
|Product Designer
Pittsburgh, PA, US
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Summary
Led comprehensive UX strategy and design for the picoCTF platform, engaging a large user base to enhance navigation, information architecture, and feature development.
Highlights
Conducted extensive user research, including 25+ interviews, 2 workshops, and 3 surveys with 800+ responses, to inform UX strategy for the picoCTF platform serving 850K+ users.
Restructured global navigation and information architecture, achieving an 86.0 SUS score through meticulous visual and structural detail, significantly improving usability.
Tested 15+ prototypes with AI tools, utilizing qualitative feedback and survey insights to boost user confidence by 18%.
Designed 4 new features, built a robust design system, and delivered components in Storybook in collaboration with engineering, ensuring scalable and consistent UI.
Philips
|Design Strategist
Pittsburgh, PA, US
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Summary
Mapped revenue-generating service opportunities and developed key service-as-a-business concepts, influencing strategic directions for executive leadership.
Highlights
Mapped revenue-generating service opportunities by facilitating 15+ stakeholder interviews and comprehensive competitor benchmarking.
Designed 4 key service-as-a-business opportunities and pitched them to 9 executives, successfully influencing strategic directions and business development.
Upstox
|Product Designer
Mumbai, Maharashtra, India
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Summary
Designed and launched a 0→1 "Add to Cart" feature for a platform with 15M+ users, significantly increasing conversions and average order value.
Highlights
Drove a 48% increase in conversions and a 38% lift in average orders per user by designing a 0→1 "Add to Cart" feature for Upstox, serving 15M+ users from concept to launch in collaboration with PMs and engineering.
Designed a financial optimization tool to help users maximize tax-savings, translating complex regulations into an intuitive UI.
Collaborated with the research team to moderate a 15-user study and conduct ~30 rapid internal tests, validating design directions and informing iterations.
Optimized account opening and high-friction regulatory KYC flow by 20% through key interaction design changes, improving user experience and efficiency.
Education
Carnegie Mellon University
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Master
Human Computer Interaction
Grade: 4.18/4.33
Vellore Institute of Technology
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BTech
Computer Science and Engineering
Grade: 9.01/10
Skills
Design
Information Architecture, Interaction Design, Visual Design, Design Systems, Wireframing, User Flows, Journey Mapping, Service Design, Prototyping, Design Critique, Storyboarding, Sketching, Accessibility, Responsive Design, Iterations.
Research
Design Thinking, Product Thinking, Heuristic Evaluation, Contextual Inquiry, User Personas, Card Sorting, Competitor Analysis, Usability Testing, UX Writing, A-B Testing, Design Documentation.
Tools/Code
Figma, Framer, v0.dev, Replit, Lovable.dev, Claude, Cursor, Adobe Illustrator, Adobe Photoshop, Google Analytics, Tableau, Github, Mixpanel, Jira, Confluence, UserTesting, Miro, Notion, HTML, CSS, Javascript, React.js, SQL, Java, Python.